

Webasto has a strong, collaborative partnership with a network of specialized dealers, installers, upfitters, and bodybuilders. This allows us to leverage their expertise, established customer relationships, and installation capabilities to effectively reach and serve end-users across various vehicle segments (e.g., commercial fleets, specialty vehicles, school buses).
Some of our key components include…
Channel Partner Network Development: We foster growth and broad accessibility through our structured partnership program. By offering different tiers of partnership, such as authorized dealer and certified installer, we provide varying levels of support and benefits that scale with commitment and sales volume, thereby encouraging deeper engagement. Our goal is to achieve comprehensive geographic coverage, ensuring our products and services are readily available to customers in nearly every region.
Product and Technical Support: We fully equip our partners for success through extensive training programs covering product knowledge, installation best practices, and troubleshooting, delivered via online modules, workshops, and field support. Our comprehensive technical documentation and resources, including detailed guides and our dedicated TechWebasto.com website, ensure quick access to vital information. Furthermore, a robust warranty and service program, backed by efficient parts supply and technical support, minimizes downtime and builds confidence for both our partners and their customers.
Sales and Marketing Enablement: We prioritize our partners profitability and sales success by offering competitive pricing structures that ensure healthy profit margins. To further support their efforts, we provide comprehensive marketing collateral and support, including professional brochures, spec sheets, digital assets, and co-branding opportunities. Additionally, we implement sales incentives and volume discount programs to continually motivate our partners to champion our products.
Supply Chain and Logistics: We ensure our partners receive products efficiently through reliable inventory management designed to minimize lead times and prevent installation delays. Our commitment extends to efficient order fulfillment via streamlined processing and shipping procedures, all supported by flexible delivery options, including various shipping methods and local pick-up, to meet diverse partner needs.
Relationship Management: We maintain robust relationships with our partners by providing dedicated account management, ensuring a single point of contact for consistent support and tailored assistance. Through regular communication via emails, marketing updates, and check-ins, we keep our partners well-informed about new products and developments. Crucially, we actively integrate partner feedback on product performance and market needs, which is essential for our continuous improvement and ongoing product development.


Webasto and Waldoch share a robust and long-standing partnership, seamlessly integrating Webastos proven off-the-shelf climate control systems and kits into Waldoch's award-winning luxury custom vans and trucks. This collaboration is a testament to the mutual commitment to excellence, as Waldoch, renowned for crafting bespoke vehicles that earn quality accolades from industry giants like Ford, GM, and RAM, trusts Webasto to provide the superior heating and cooling solutions demanded by their discerning clientele. The strength of this relationship lies in the shared dedication to meeting the unique needs, personalities, and lifestyles of individual customers, ensuring that every Waldoch vehicle not only exemplifies luxury and customization but also delivers unparalleled comfort and climate control, directly supported by Webastos reliable and high-performance products.

Webasto's official technical support website for Webasto products in North and South America! It serves as a comprehensive resource primarily for Webasto dealers, installers, and service technicians, offering a wealth of information to assist with the installation, operation, troubleshooting, and maintenance of Webasto's heating, cooling, and air filtration systems.

The site provides access to critical technical documentation, including operation manuals, service parts lists, diagnostic tools, and software updates. Users can also find information on Webastos training programs, mobile apps designed for field service, and warranty information. While some content is publicly accessible, registered dealers gain access to more in-depth, product-specific technical details.
Ready to dive deeper into Webasto's technical world? Click to visit www.techwebasto.comand unlock a wealth of resources!




